on reputation.

The Woolford is a brand reputation firm that helps organizations and individuals shape their perception, strengthening credibility, clarifying their message, and positioning them to be taken seriously.

The goal is not reinvention: it is to amplify what is already true, making it easier to see, understand, and believe, refining how that story is told. The work is deliberate and thoughtful, guided by the belief that the strongest presence is one that can endure.

  • The editorial work of The Woolford is produced from the photographer’s position on the ground. Photographs are accompanied by first-hand accounts written by the photographer, describing what was seen, heard, and understood at the time the images were made.

    The writing does not seek distance or retrospective analysis. It records circumstances as they presented themselves: the setting, the exchange, the conditions under which the photographs were taken.

    Projects are developed independently and published selectively. They are not shaped by campaigns, news cycles, or expectations of scale. Editing is used to establish sequence and emphasis, not to impose narrative.

    The work is offered as a situated record, acknowledging the limits of a single vantage point and the responsibility that comes with it.

  • Sessions, Editing & Image Delivery

    All sessions include professional post-production on a curated selection of images and delivery via a private online gallery.

    Each session type includes a fixed number of edited images, as outlined below.
    Unedited images, RAW files, and full gallery buyouts are not included unless purchased separately.

    RAW files are never delivered.

    Rate Structure & Image Counts

    Base Rate: $125/hour

    Editorial / Political / Commercial

    • 2-Hour Session – $250
      Includes up to 10 professionally edited images

    • 3-Hour Session – $375
      Includes up to 15 professionally edited images

    • Half Day (4 Hours) – $500
      Includes up to 25 professionally edited images

    • Full Day (8 Hours) – $1,000
      Includes up to 50 professionally edited images

    Additional edited images: $40 per image
    Full gallery buyout: priced separately based on scope and usage

    Portraits & Headshots

    • Headshot Session (1 Hour) – $125
      Includes 3 fully retouched images

    • Portrait Session (2 Hours) – $250
      Includes 6 edited images

    • Extended Portrait Session (3 Hours) – $375
      Includes 10 edited images

    Additional retouched images: $40 per image

    Events & Sports

    • Event Coverage (2-Hour Minimum) – $250
      Includes up to 20 edited images

    • Half Day Event (4 Hours) – $500
      Includes up to 40 edited images

    • Full Day Event (8 Hours) – $1,000
      Includes up to 75 edited images

    • Sports Game Coverage (Up to 2 Hours) – $250
      Includes up to 25 edited images

    Season and multi-game packages are available upon request.

    Schools & Education

    Important Distinction

    School photography operates differently from other types of coverage.

    For school-based assignments:

    • Schools contract for time and access

    • Deliverables are intentionally limited at the contract level

    • Image distribution is handled through a structured gallery system

    This approach allows schools to receive professional documentation while maintaining consistency across programs and events.

    School Coverage Rates

    • Half Day (4 Hours) – $500

    • Full Day (8 Hours) – $1,000

    Includes:

    • Curated, professionally edited images for school use

    • Private online proofing gallery

    • Print and digital image packages available separately

    Full Gallery Buyout

    A full gallery buyout provides access to all usable, unedited images from the session.
    Pricing is determined based on session length, image volume, and intended usage.
    RAW files are not included.

    Usage & Promotion

    Unless otherwise agreed in writing, images created during a session may be used on this website and related platforms for the purpose of promoting photography services.

    Usage & Licensing

    • Standard Use: Images are provided for the purpose outlined in your session (e.g., editorial, commercial, school).

    • Extra Use: Any additional or broader use—advertising, resale, campaigns—requires separate licensing.

    • Full Gallery Buyout: Access all usable, unedited images from a session; RAW files are not included.

    • Promotion: The Woolford may use images for portfolio, website, and promotional purposes unless restricted in writing.

  • Base Rate
    The hourly rate used to calculate session costs before additions or customizations. Currently set at $125/hour.

    Edited Image
    An image that has undergone professional post-processing, including color correction, exposure adjustment, and, where applicable, retouching. Edited images are curated for quality and presentation.

    Retouched Image
    A subset of edited images, usually applied to portraits or headshots, where additional adjustments such as skin refinement, blemish removal, and fine detail correction are applied while maintaining a natural appearance.

    Unedited Image
    A photograph delivered in its original, unedited state, without post-production. These are not included in standard sessions or galleries unless purchased separately.

    RAW File
    The unprocessed, digital negative of a photograph contains all captured sensor data. RAW files are never included in standard delivery and are considered proprietary unless purchased through a full gallery buyout.

    Full Gallery Buyout
    Purchase of all usable, unedited images from a session. Pricing is determined by session length, image volume, and intended usage. RAW files are not included.

    Curated Selection
    The subset of images chosen by the photographer for professional editing and delivery represents the strongest, most relevant work from a session.

    Private Online Gallery
    A secure, password-protected online collection of edited images, used for viewing, selection, and download.

    Session Type
    The category and duration of a photography session (e.g., Editorial, Commercial, Portraits & Headshots, Events & Sports, Schools & Education) determine pricing and included deliverables.

    School Coverage
    Photography specifically for educational institutions. Deliverables are limited by contract, focusing on documentation and internal use.

    Usage / Licensing
    The agreed scope of how images may be used, whether editorial, commercial, or institutional. Additional licensing may be required for uses beyond the standard terms.

    Additional Images
    Images exceeding the session's fixed number are available for purchase at $40 per image, unless otherwise specified.

  • We welcome inquiries from individuals, organizations, and institutions interested in our photography, editorial, or commercial services.

    To discuss a project, request availability, or ask questions about rates and services, please reach out using the contact information below. Providing details such as the session type, preferred dates, and project scope helps us respond more efficiently.

    We aim to reply to all messages promptly, typically within 1–2 business days. For urgent inquiries, please indicate this in your message.

    While we encourage dialogue about potential projects, formal bookings require a signed agreement and confirmation of terms.

    Request Information